Eco Friendly Shoe SOURCE.











{April 14, 2009}   Payless Launches Green Footwear Line and Eco Partnership with Discovery Network’s Summer Rayne Oakes

Payless ShoeSource announce plans to launch the first-ever affordable green footwear line due in stores early next year and that it has signed an agreement with Summer Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert and author of Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty (Chronicle Books, February 2009), to serve as the green footwear brand’s Eco Consultant.

Payless ShoeSource Zoe & Zac

Payless ShoeSource Zoe & Zac

Payless ShoeSource also announced the immediate availability of its new Zoe & Zac brand, which offers “fresh green fashion”(TM) with a full collection of shoes, handbags, jewelry and socks for under $30 an item — making it the first-ever affordable line of green footwear and accessories.  The Zoe & Zac products are green because they are made from eco-friendly components and materials such as organic cottons and linen, natural hemp, recycled rubber outsoles, eco-friendly-EVA cushioning, and water-based glues for the shoes. Natural materials like dyed Tagua and Acai nuts are incorporated into the jewelry. The product packaging is eco-smart as well, utilizing 100 percent recycled shoe boxes and soy-based inks for the printing.

About Summer Rayne Oakes

Summer Rayne Oakes is a model-activist and spokesperson, resident expert, and youngest board of advisors for Planet Green, Discovery Network’s new eco- lifestyle channel. The Cornell University graduate and environmental scholar has received media accolades including Vanity Fair naming her a Global Citizen, Outside naming her one of the Top Environmental Activists, Cosmopolitan naming her Fun, Fearless Female of 2007, and CNN’s Nicole Lapin nominating her as a “Young Person Who Rocks.” Through her work as a consultant Summer Rayne advises companies and organizations, and works on sustainable development and environmental programs in the U.S. and abroad. In February 2009, she’ll release her first book, Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty published by Chronicle Books.

SOURCE Payless ShoeSource, Inc.

This is a big step for Payless ShoeSource, a moderate price shoe retailer, joining the eco fashion footwear market. High end retailers have paved the way by offering successful fashionable lines for several years.  Payless’ announced eco collaborations will certainly make purchasing eco friendly shoes more widely accessible, which is ultimately a benefit for eco conscious consumers and the environment regardless of the price point.

~Ar

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